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Software Background and Purpose

The software in question is surprisingly similar to the case study of Chapter 2, and will be named Admo4.4. Admo is software that allows content providers, such as video or game developers/producers to make some money from their works through advertisement support. For a computer user to view such videos or play games in this scheme, they will need to firstly install Admo, which will present them with targeted advertisements once an hour by way of a popup window. The advertising software will use information gathered from the computer user's Web browsing habits to work out what advertisements would be appropriate.

Catherine Flick 2010-02-03